Growing up, construction was part of family life for Anne-Marie Drohan, Sales and Marketing Director at family-run housebuilder Winterbrook. The business was established in 2014 by Francis Rhatigan, a property developer with over 40 years of experience, supported by his three children, Kate, Conor and Anne-Marie, and an in-house team of industry professionals.
“I remember being in show homes with my dad when I was 10 – and it went from there,” explains Anne-Marie. “We all had the drive and vision to create this business together so we said we would give it a shot and give it our all.”
In the early days, growth wasn’t always easy as Winterbrook faced the combined challenges of new regulations, price rises and competition from large retail investment funds. “Because of the very price-sensitive products that we have, it was all about trying to find price-points that made sense for us and the buyer. And with all the big funds and REITS, we were facing big investor competition as well,” explains Anne-Marie.